Float Designer to Start New Company

Charles Meier, the man behind the design of many of Sierra Madre's award-winning floats for the Rose Parade, is leaving volunteer life at the Rose Float Association to begin his own float-making company.

"I've loved the Rose Parade since I was in elementary school," Meier told Patch. "I had actually been hoping to get a foot in the door for a decade. I've loved volunteering, and I'll always treasure the relationships I've made. This was the chance to jump into a business I've loved since I was a little kid.  I know it will be a different animal, going into business, but it seemed like the right time to step out."

The company, called Paradiso Parade Floats, will be the Rose Parade's first new float builder in 18 years, according to a release. Joining Meier are Matt and Katie Rodriguez, who used to own the company Charisma Floats. 

Meier, 33, began designing floats for Sierra Madre in 2006, beginning what he called a "great run" where the city's floats have won some kind of Rose Parade award for five straight years. His last float was 2011's "Suenos de California," which won the 2011 Governor's Trophy. Sierra Madre's 2012 entry was designed by Julio Leon of Burbank.

When Meier told fellow volunteers of his intentions, he said he was "amazed" at the reaction. 

"It was nothing but overwhelming warmth and support," he said. "I just feel so blessed to have made friends like that. It's a sad thing to not be working together they way we used to, but this is a great opportunity."

Opportunities such as new business ventures have gotten to be fewer given the shadow of economic troubles, but Meier and his partners choose to focus on potential.

"We know it's going to be challenging, but the only way this can work is to jump in with both feet," he said. "I'm looking forward to great floats, and hopefully this will help extend the longevity of the Rose Parade for future generations."

Meier said he has a folder of about 250 designs, and that Paradiso has already started conversations regarding sponsors. But for him, it all started with his volunteer work.

"I just owe an enormous amount to the volunteers at the association." he said. "I wouldn't have even gotten to a point where I was ready if it hadn't been for them."