La Salle Unveils New Logo

At , it's out with the old and in with the new.

There's a new athletic director, Anthony Harris, in charge of rebuilding the Lancers brand in the San Gabriel Valley. When it was announed that Harris would be taking over at La Salle this summer, the former Campbell Hall AD was didn't mix words when asked in an interview what his expectations were.

“Our goal is to win league championships and be a contender for a league championship every single year in every single sport,” Harris then said. “ (And also win) a minimum of two rounds in the CIF playoffs with a goal of winning CIF championships. The bar is set pretty high, but I’m up for the task and I’m used to championship level programs.”

When reinventing a program rebranding is in order, and La Salle unveiled a new Lancers logo on Monday. The new logo features a masked lancer befit with a red cape on top of a blue horse. In his right hand is a spear. According to the release, one of the goals of the redesign was to create a more intimidating, bold and aggressive Lancer.

"I noticed when I got here we were an athletics program that visually lacked punch and consistency,” Harris said in a statement. “Think of the iconic athletics programs on the next level – Notre Dame and Michigan with the gold and winged helmets, Texas and the Longhorns, USC and the Trojans, and UCLA’s blue and gold.

My point is, how we perform on and off the field will be most important. But, it’s also important how we present ourselves. Our athletic identity is a source of pride that connects the entire La Salle community, from the first alumni in 1960 to the next generation, and the generation after that. We want to create a college prep athletic environment that matches our college prep academic environment.”

La Salle also created a new school athletics website www.lasallelancers.org.