The and the will host a forum Aug. 1 designed to provide local business owners with current consumer data specific to each business, the City announced Monday. Check out the full announcement and what to expect:
The forum on the 1st will be presented by an expert in customer psychographics who will explain how the data can be used to Sierra Madre’s businesses’ benefit. Attendees will receive current consumer data including: household level demographic and psychographic detail and comparison, detailed household type reports, and household level Consumer Propensity Reports.
Consumer Propensity Reports contain listings of actual products that Sierra Madre shoppers leave Sierra Madre to purchase; utilizing the consumer propensity reports, resident businesses could capitalize on this market share to increase their business’ profitability.
Businesses who RSVP by noon on Tuesday, July 31st will receive a free customized Consumer Propensity Report at the Business Forum. To RSVP email city@cityofsierramadre.com with the business name, contact, address, phone number and email address of the business along with a list of any of the following categories the business relates to:
Apparel
Automotive
Beverages: Alcoholic
Beverages: Non‐alcoholic
Cable/TV/Radio
Cleaning Products
Computer/Internet
Dining
Electronics
Entertainment/Leisure
Financial Services
Food: Baking
Food: Condiments
Food: Dairy
Food: Frozen
Food: General
Food: Meat
Food: Snack/Dessert
Health and Beauty
Hispanic: Demographic
Hispanic: Spanish Media
Home Furnishings/Appliances
Home Improvement
Household Products
Lawn and Garden
Lifestyle Statements
Medicines/Drugs/Ailments
Pets and Pet Food
Print Media
Shopping
Telecom
Tobacco
Businesses that do not RSVP by noon on Tuesday, July 31st will still be able to receive a customized Consumer Propensity Report within a week of the Business Forum. City staff will replicate this forum in the City Council Chambers on Tuesday, August 21, 2012 from 6:30-7:30 pm and on Friday, September 14, 2012 from 7:00-8:00 am.
